Marketing & Customer Acquisition Specialist
Deals Admin
Mississauga, Canada
May 2024 – Present
- Launched Instagram ad campaigns, increasing lead acquisition by 40% and enhancing brand visibility.
- Designed a social media content calendar, ensuring consistent branding and engagement.
- Analyzed key performance metrics, optimizing campaigns to improve audience interaction by 30%.
- Conducted A/B testing for creatives, resulting in a 35% higher click-through rate and conversions.
- Created tailored marketing materials, improving client satisfaction by 25%.
Operations Manager
Common Vision Technologies
Mumbai, India
July 2020 – November 2022
- Designed marketing campaigns, driving a 70% increase in company revenue.
- Partnered with influencers and implemented social media strategies to boost brand visibility by 40%.
- Streamlined workflows, reducing execution time by 20% while maintaining quality.
- Measured campaign KPIs, improving ROI by 15% through data-driven adjustments.
- Managed hashtag campaigns and in-app promotions, fostering strong user engagement.
Content Operations Specialist
Xiaomi Pvt Ltd
Bangalore, India
November 2019 – June 2020
- Developed content strategies that increased brand awareness by 25%.
- Evaluated the performance of 650+ videos, ensuring alignment with audience preferences.
- Conducted competitor analysis, refining strategies to improve reach by 25%.
- Organized team training sessions, increasing team efficiency by 30%.
- Collaborated cross-functionally to enhance content quality and engagement.
Executive – Content Management
TikTok (Bytedance)
Mumbai, India
January 2019 – November 2019
- Onboarded 300+ creators, expanding the influencer network and brand outreach.
- Moderated over 1,000 videos daily, ensuring quality and compliance with community standards.
- Enhanced content curation processes, improving efficiency by 20%.
- Implemented optimization techniques, achieving a 10% increase in organic reach.
- Analyzed metrics to refine strategies, boosting viewer retention by 15%.